top of page
Bookchoice
Turning stories into a colourful digital experience.
I worked in Bookchoice across brand, digital and campaign design — creating a vibrant visual world designed to make discovering your next story feel exciting.
From e-commerce and UX/UI to social media, email campaigns and brand development, our team created a flexible design system that brings consistency across every customer touchpoint.
A brand full of colour.
A world full of stories.
2%201.png)
Brand guidelines
Colour sits at the heart of the Bookchoice identity.
I developed a playful and flexible visual language built around a vibrant palette, bold typography and graphic elements that could evolve across campaigns without losing brand recognition.
The result is an identity that feels optimistic, accessible and unmistakably Bookchoice.
Social media
Designed to stop the scroll.
I translated the Bookchoice identity into colourful social content built around books, stories and discovery.
Bookchoice UX/UI
Making discovery feel effortless.
My digital work focused on creating a clear and engaging experience around Bookchoice's constantly changing collection of ebooks and audiobooks.
Through hierarchy, layout, colour and intuitive interaction, we created a system that makes content easy to explore while giving each new selection its own moment.
E-commerce
From discovery to conversion.
I designed e-commerce experiences that balance storytelling with performance.
Offers, subscriptions and book selections are presented through clear visual hierarchy and strong calls to action — helping customers quickly understand the value of Bookchoice and move naturally towards conversion.
Print marketing
Stories worth opening.
New month.
New stories.
New reason to come back.
View projects
bottom of page