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Adidas
Connecting teams through better digital experiences.
I collaborated with adidas Digital Studio to create clear, engaging and consistent digital experiences across internal platforms.
From UX/UI and SharePoint environments to brand direction and digital communication assets, our work focused on making information easier to navigate, initiatives easier to understand and every touchpoint unmistakably adidas.
Digital experience
We created digital experiences that help teams find information, understand new initiatives and move through internal platforms with ease.
The challenge was to bring structure and clarity to complex content while maintaining a strong and consistent adidas visual language.
Sharepoint
Making complex information feel simple.
I explored how SharePoint could become a more intuitive and engaging internal experience.
Rather than treating it simply as an information platform, we approached it as a digital product — considering user needs, navigation, content hierarchy and visual design together.
Brand direction
One brand. Every digital touchpoint.
Beyond UX/UI, I developed digital assets and visual direction to strengthen consistency across adidas' internal ecosystem.
From communication materials to digital platforms and campaign moments, each execution was designed to feel connected to the wider adidas identity while remaining flexible enough for different teams and purposes.
Project management platform
Turning project complexity into clarity.
I designed the logo for an internal platform to help project managers plan, manage and track projects from one central place.
The experience brought together time, budgets, resources and project progress, giving teams a clear overview of what was planned, what had been used and what needed attention.
Projects move.
Teams rise.
From planning to performance.
Project managers could estimate the hours and resources required for a project, monitor actual time and costs, and follow progress throughout the project lifecycle.
Complex operational data was translated into a visual dashboard designed to make everyday decision-making faster and easier.
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